Restockd — Restock alerts for Shopify fashion brands

The problem

Every sold-out size is a silent lost sale.

Fashion inventory churns constantly. Demand is variant-specific. A customer wants size M in Sand, not "the product." Generic restock apps treat variants as an afterthought, and merchants reorder blind.

Restockd is built for the way fashion actually sells — drops, sizes, colors, sell-through curves — not for a horizontal inventory dashboard.

"We lost 47 customers on the Linen Shirt last month. We didn't know which sizes to reorder. We guessed wrong."

— Every fashion D2C founder, ever.

How it works

From sold out to back in inbox, in three moves.

Install once. Restockd handles the rest, on every product page in your store.

Customer signs up

The Notify Me button only shows on sold-out variants. Customers pick every size and color they want in one click — not separately for each.

You see the demand

Real-time dashboard shows exactly which variants have the most pent-up demand. Reorder in the right ratio, not your gut feel.

Email goes out

The moment inventory hits positive, every waiting customer gets a beautiful, branded email. Day-one sales spike on every restock.

What makes it different

Three things fashion stores actually need.

We don't try to be a horizontal marketing suite. We pick the parts that matter for apparel, and do them well.

01 · Variant-aware signups

One click. Every size and color they want.

Customers picking "Notify me on size M" get to also tap L, XL, and the Black colorway in the same modal. No re-signing up. No friction. Just the right list, captured the right way.

Multi-variant capture in a single action
Currently selected variant pre-checked
Theme-friendly, mobile-perfect

Notify me when these are back

Sand / Mselected

Sand / L

Forest / S

Forest / M

Black / S

02 · Demand intelligence

Reorder with data, not guesses.

For every sold-out product, see exactly how many customers are waiting on each variant. Translate restock signups into reorder decisions, with the actual size-curve demand sitting on your storefront.

Per-variant signup counts, live
Reorder recommendations powered by your data
Spot pent-up demand before competitors do

The Everyday Linen Shirt 47 waiting

Sand · M

Sand · L

Forest · S

Black · XL

Restock recommendation: 47 customers waiting. Reorder Sand in M-heavy ratio — M is 2.3× L demand.

03 · Drop-ready waitlists

Pre-announce the drop. Spike day-one sales.

Going to restock the Linen Shirt next Thursday? Pre-announce on the product page. Build anticipation, capture demand before the product is back, hit the ground running on launch day.

Set restock dates visible on storefront
Capture early signups before drop
Time the email to coincide with launch

Coming back

The Sand Linen Shirt restocks Thursday at 10 AM IST.

Get notified the moment your size is back.

312Waitlist

3dTo launch

$40kPent demand

Roadmap

What we're building, when.

Honest timeline, shipped in public.

Now Core build · OAuth, embedded admin, variant-aware signup widget, transactional email delivery In progress
Next Private beta with 5–10 hand-picked D2C fashion merchants Up next
Soon Shopify App Store submission and public launch Planned
Later SMS notifications, price-drop alerts, multi-language storefronts Planned
Later WhatsApp notifications, Klaviyo and Mailchimp integrations Later

FAQ

The questions we get most.

How is Restockd different from existing restock apps?

Most restock apps are built for any merchant, on any product, of any size. Restockd is built specifically for fashion brands. That means variant-aware signups (pick every size and color in one click), demand intelligence dashboards (see size-curve demand before reordering), and drop-ready waitlists (pre-announce restocks). We also auto-inject the button on every product page — no theme editing required.

How does setup work?

Install Restockd from the Shopify App Store. Toggle the App Embed on once, save. The Notify Me button automatically appears on every product page where a variant is sold out. No theme code, no custom development, no merchant placement required.

What if my theme is custom?

We work with all major free Shopify themes (Dawn, Drift, Refresh, Sense, Origin) and most premium themes (Impulse, Empire, Prestige, Symmetry). For fully custom themes, we offer a manual placement option as fallback. If our auto-inject can't find the right spot, we'll email you within 24 hours.

What does it cost?

Free during beta. Pricing for general availability has not been finalized — we're working out tiers based on alert volume, with a free tier that genuinely scales for small merchants. We'll publish pricing before App Store submission.

Where are emails sent from?

From notifications@restockd.net in v1, with full DKIM, SPF, and DMARC authentication for high inbox delivery. Custom-from domains (so you can send as notify@yourbrand.com) is on the roadmap for v1.5.

Do you handle GDPR / Shopify compliance?

Yes. Restockd implements all mandatory Shopify GDPR compliance webhooks (customer/data_request, customer/redact, shop/redact). Every email contains a one-click unsubscribe link plus List-Unsubscribe headers for native Gmail/Outlook unsubscribe. We never share data with third parties.

Who's building Restockd?

Restockd is built by a founding team of two, based in Bangalore, India. Software engineering background plus direct experience working with the operational challenges D2C fashion brands face. We're shipping in public and onboarding beta merchants individually.

The restock alerts your fashion store deserves.